13th Apr 2021 - Entre les lignes
The Art of Translating Slogans
Adapting a brand’s slogan for a new market is a delicate art. We show you how to creatively translate slogans to convey meaning and emotional texture, with our favourite examples.
Magazine
Magazine
19th Jan 2021 - Entre les lignes
Look before you leap – a glimpse at luxury branding in Belgium
In theory, luxury brands are above positioning, but in the real world, things can be a lot trickier. Find out how it works in Belgium and how our Holy Grail could save the day!
22nd Dec 2020 - Entre les lignes
Do Invite Only Marketing Strategies Work For Global Startups? Dance, German Mobility Startup Thinks So
Dance e-bike is joining the micromobility revolution with their brand-spanking-new, invite-only subscription service. Curious about their sustainable approach? Keep reading!