13th Apr 2021 - Entre les lignes
The Art of Translating Slogans
Adapting a brandβs slogan for a new market is a delicate art. We show you how to creatively translate slogans to convey meaning and emotional texture, with our favourite examples.
Adapting a brandβs slogan for a new market is a delicate art. We show you how to creatively translate slogans to convey meaning and emotional texture, with our favourite examples.
In theory, luxury brands are above positioning, but in the real world, things can be a lot trickier. Find out how it works in Belgium and how our Holy Grail could save the day!
Dance e-bike is joining the micromobility revolution with their brand-spanking-new, invite-only subscription service. Curious about their sustainable approach? Keep reading!