16th Nov 2021 - ENTRE LES LIGNES AGENCY
TONE OF VOICE – Just tone it down a bit, will you?
The tone of voice of your brand or your company. How do you define and translate it?
Magazine
Magazine
29th Sep 2021 - Entre les lignes Agency
TRANSCREATION – For successful marketing translations
Marketing content and copy that goes straight to the heart, including your international audiences too. Avoid your precious copy withering on the vine just because of a translation. Forget translations, the time has come for transcreations.
6th Jul 2021 - Entre les lignes
Can Poetry be Translated? The Unique Challenges of Recreating a Poem
Some say poetry gets lost in translation – but a new poem is gained. We celebrate the complex beauty of poetry translation with key examples.
15th Jun 2021 - Entre les lignes
The 10 Most Impactful and Inspirational Global Campaigns in 2021
The top 10 most inspirational and moving global campaigns of 2021 so far.
8th Jun 2021 - Entre les lignes
2021 Virtual Awards Season: How the Culture Industry Got Creative
2021 awards ceremonies have had to find creative ways to connect with audiences through a mix of virtual and live events. Here are some of the best.
18th May 2021 - Entre les lignes Agency
Lost in Translation: How to Retain the Meaning in Translation When Writing Succinctly
To achieve translations that make people feel something, you should remember to make translation concise, inclusive, and with brevity.
11th May 2021 - Entre les lignes Agency
Language Museums: Celebrating the Culture of Words
Language museums offer unique linguistic & cultural opportunities. Our favourites include the National Museum of Language & Museum of the Portuguese Language.
27th Apr 2021 - Entre les lignes
Culture Beyond Borders: How Technology Breathes Life into Multilingual Museum Showrooms
As technology grows, many museums are turning online. Here’s how technology impacts museums and breaks down the linguistic barriers in art.
13th Apr 2021 - Entre les lignes
The Art of Translating Slogans
Adapting a brand’s slogan for a new market is a delicate art. We show you how to creatively translate slogans to convey meaning and emotional texture, with our favourite examples.
30th Mar 2021 - Entre les lignes
10 years of doing things differently at Entre les lignes
To celebrate our tenth anniversary, we want to share our story: how it all began, our current work, and the future we want to build in transcreation.
23rd Mar 2021 - Entre les lignes
Entre les lignes – Putting People First
In terms of value, Entre les lignes always overdelivers. Our strategy for making that happen might surprise you though. Keep reading to find out more.
9th Mar 2021 - Entre les lignes
The Lowdown on Transcreation and our Favourites from Last Year
Wondering what transcreation is and how it can benefit your brand? Find out how to do it right here!
23rd Feb 2021 - Entre Les Lignes
As Centre Pompidou in Paris Closes, KANAL - Centre Pompidou in Brussels Keeps the Flame Alive
With the Centre Pompidou set to close for four years, art lovers have a brand-new, inclusive cultural hub to look forward to in Brussels. Discover KANAL – Centre Pompidou.
9th Feb 2021 - Entre les lignes
How to Bridge the Dutch-Belgian Cultural Gap and Stay On-Brand
Translating your brand into multiple languages is a tough task, but it gets trickier when you have the same language, but two completely different cultures. Want to know how to solve that issue? Keep reading!
26th Jan 2021 - Entre Les Lignes
The Best Translation Agencies of 2021 – How to Spot Your Prada in the Land of Knockoffs
Avoid knockoffs and disappointing translations. Click for a simple go-to list of agencies you can rely on to treat your project with care.
19th Jan 2021 - Entre les lignes
Look before you leap – a glimpse at luxury branding in Belgium
In theory, luxury brands are above positioning, but in the real world, things can be a lot trickier. Find out how it works in Belgium and how our Holy Grail could save the day!
12th Jan 2021 - Entre les lignes
Louis Vuitton’s Christmas Campaign Translates Their Signature Bon Ton into Your Bien-Être
Creative translations require talent, hard work, and a powder keg of creative pixie dust. Want an example? Check out Louis Vuitton’s Christmas Campaign!
5th Jan 2021 - Entre Les Lignes
2020, The Year and PR Campaigns That Inspired Us to Be Our Best & Focus on What Counts
The best global PR campaigns of 2020 are the ones that bring out the best in you. It’s time to think outside of the box and bring people together!
22nd Dec 2020 - Entre les lignes
Do Invite Only Marketing Strategies Work For Global Startups? Dance, German Mobility Startup Thinks So
Dance e-bike is joining the micromobility revolution with their brand-spanking-new, invite-only subscription service. Curious about their sustainable approach? Keep reading!
15th Dec 2020 - Entre les lignes
The 5 Best Boutique Translation Agencies in Belgium
If you’re looking for the 5 best translation agencies in Belgium you’ve just hit the jackpot. Your quest is over and it’s time to get in touch!
8th Dec 2020 - Entre Les Lignes
Say it with style – how the cowboy bike’s smart PR campaigns cornered the market
The cowboy bike capitalized on great design and communication to raise oodles of funds in record time. Find out how to connect with your target and wow!